Chairman and CEO M. Douglas Ivester stumbles when he tells a Brazilian newsmagazine about a new Coke vending machine that can automatically raise prices in hot weather. Reaction around the world is swift and negative.
Variable-Price Coke Machine Being Tested
http://query.nytimes.com/gst/fullpage.html?res=9804E7D91038F93BA15753C1A96F958260&n=Top/News/Business/Companies/Coca-Cola%20Company
Is a Cold Soda Worth More on a Hot Day?
http://query.nytimes.com/gst/fullpage.html?res=9B01E0D9173BF932A05753C1A96F958260&n=Top/News/Business/Companies/Coca-Cola%20Company
Coke's New Pricing
http://query.nytimes.com/gst/fullpage.html?res=9E07E6D9143BF932A35752C1A96F958260&n=Top/News/Business/Companies/Coca-Cola%20Company
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4 comments:
Thanks for writing this.
Hi Psyche, I just wanted to understand it better how the post was relevant to you? Thanks.
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