Sunday, June 10, 2007

MBA: Marketing Strategy/Policy + Strategic Management

Information Technology Management was completed. Marketing Strategy/Policy and Strategic Management are now started. Also, enrolling into Business Simulation for the summer semester.

Strategic Issue - Each level of strategy must be consistent with - and therefore influenced and constrained by - higher levels within the hierarchy. The 3 major levels of strategy in most large, multiproduct organizations are (1) corporate strategy, (2) business-level strategy, and (3) functional strategiess focused on a particular product-market entry.

A strategy is a fundamental pattern of present and planned objectives, resource deployments, and interactions of an organization with markets, competitors, and other environmental factors.

No comments: