Value Pricing and the Economic Perspective

The traditional economic approach to product pricing is driven by a small handful of factors, as shown. http://harvardbusinessonline.hbsp.harvard.edu/b02/en/common/item_detail.jhtml?id=597028

Pareto Optimal

Pareto optimal: no other allocation can make one better off without making the other worse off.
Given a set of alternative allocations of, say, goods or income for a set of individuals, a movement from one allocation to another that can make at least one individual better off without making any other individual worse off is called a Pareto improvement. An allocation is Pareto efficient or Pareto optimal when no further Pareto improvements can be made.

Coca-Cola's New Vending Machine (A): Pricing to Capture Value, or Not?

Chairman and CEO M. Douglas Ivester stumbles when he tells a Brazilian newsmagazine about a new Coke vending machine that can automatically raise prices in hot weather. Reaction around the world is swift and negative.


Variable-Price Coke Machine Being Tested
http://query.nytimes.com/gst/fullpage.html?res=9804E7D91038F93BA15753C1A96F958260&n=Top/News/Business/Companies/Coca-Cola%20Company

Is a Cold Soda Worth More on a Hot Day?
http://query.nytimes.com/gst/fullpage.html?res=9B01E0D9173BF932A05753C1A96F958260&n=Top/News/Business/Companies/Coca-Cola%20Company

Coke's New Pricing
http://query.nytimes.com/gst/fullpage.html?res=9E07E6D9143BF932A35752C1A96F958260&n=Top/News/Business/Companies/Coca-Cola%20Company

Missing piece

http://osorhan.com/bigo/