Price it right: If the price is too low, consumers suspect that corners have been cut. Generally, thesweet spot of pricing is 10% to 20% below national brands
Pay attention to packaging: Make packagingmore distinctive than national brands to set the product apart on the retail shelf.
http://fusionbrand.blogs.com/fusionbrand/2004/05/how_to_brand_pr.html
Sunday, August 19, 2007
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